Here is a list of some of the common factors that unsuccessful websites have...
- Color combinations of text and background that make the text hard to read
- Busy, distracting backgrounds that make the text hard to read
- Text that is too small to read
- Text crowding against the left edge
- Text that stretches all the way across the page
- Paragraphs in bold
- Underlined text that is not a link
- Default blue links
- Links that are not clear about where they will take you
- Large graphic files that take forever to load
- Meaningless or useless graphics
- Anything that blinks, especially text
- Multiple animations that never stop
- Junk advertising
- Having to scroll sideways (800 x 600 pixels)
- Unclear navigation; over complex navigation
- Too many focal points on the page
- Background does not interrupt the text
- Text is big enough to read, but not too big
- The hierarchy of information is perfectly clear
- Navigation buttons and bars are easy to understand and use
- Link colours coordinate with page colours
- Links are underlined so they are instantly clear to the visitor
- Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout
- No junk advertising
- Set wrappers so you do not need to scroll sideways
- No annoying animation or sound
- Professional, clear layout
- One main focal point
- Paragraphs separated with images
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