It is important to perform a user task analysis on websites to see how easy it is to work and to gain an understanding of primary, secondary and tertiary viewing, which separates the 1st, 2nd and 3rd things you first see when entering a site. These successful web pages are all targeted at children in a fun and exciting way and to get an understanding of why there are successful I have completed a mini analysis of each one.
This website example is presented like a story, instantly inviting you in. The colours are bright without being manic and the brown is a neutral colour for boys and girls. The main image is of mythical creatures which are scary yet intriguing and their is a picture of a boy and a girl thus avoiding gender bias. There is only primary navigation so the user does not get confused and there is only a few pages across the top to allow clear and logical transition through the website.
This website has the word 'PLAY' as the primary viewing. This will grasp the users attention whilst the two cartoon characters in the top right corner invite them to use the website. Again, there is only primary navigation so there is simple, clear navigation throughout. The colours are bright yet consistent and it is split in two halves like a story book. The four images are all links, whilst the 'GO' button is an obvious and clear link as well.
This websites green background and blue sky promotes going outside and having fun whilst the yellow represents sunshine and positivity. Each character has a clear circular image to click on, whilst the PBS kids logo fits in with the other images. The primary colours are representative of its audience and the main image on the spinning wheel is interactive and is a fun way to navigate. The pages are clearly headed 'music', 'games' and 'colouring' to allow simple, understandable access to each page.
This is children's centre website so is different in the sense that it will most possibly be used by parents, however it is still presented as if it is for children. The main tree logo is colourful and made out of children's hand prints which is fun and creative. The hand prints also guide the user through the left navigation as they appear either side of the tabs. The rainbow colours are complimentary and the main image of the four children at the top is cheeky and playful, presenting the centre as a happy and educational environment.
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